THIS PRODUCT IS PRINTED USING OUR TRUECOLOR™ FULL-COLOR PROCESS, THE OPPER FIBER® COOLFIBER™ IS A QUICK WAY TO COOL OFF WHEN EXERCISING, WORKING OUTDOORS, OR AT THE BIG GAME! USES STANDARD WATER, ACTIVATES IN LESS THAN 20 SECONDS AND LASTS FOR 1-2 HOURS OR LONGER. AVERAGE 20 DEGREE FAHRENHEIT TEMPERATURE DROP FROM SURROUNDING AIR. REACTIVATE AS NEEDED. FULL BLEED IMPRINT ON THE FRONT SIDE OF THE TOWEL. 21" W X 6" H